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Segmentation for Growth
September 11, 2009
Hosted by: Patrick Doherty, Krim Stephenson
Segmentation is the overlooked element to driving growth. Chances are you aren’t segmenting your market properly today; find out how to get started.
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Brand Transformation: Banana Republic
August 20, 2009
Hosted by: Patrick Doherty, Krim Stephenson
Who remembers Banana Republic in the 80s? AMG does! Krim and Pat discuss why the company is a great example of successful rebranding.
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Branding and Messaging: The Reputation Economy
August 17, 2009
Hosted by: Patrick Doherty, Krim Stephenson
Radio Shack changes its name; is that all they’re doing? What are the myths and realities of branding and messaging in today’s age of instant online reputation?
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